small business

How to Jumpstart Sales in the New Year

With the new year right around the corner, now can be an ideal time to start planning how your small business can generate more sales after the holiday rush. While every small business is different, and some sales-boosting tactics might work for some and not others, there are some universal strategies that your small business can incorporate that can not only increase brand visibility, but also strengthen and widen your reach, attract more of your target audience, and jump start your sales. Create timely promotional material Every time January 1st rolls around, the idea of a fresh start pops into many of our minds. As a small business, recognizing this and taking it as an opportunity to meet your customers’ needs and interests can be a great way to generate attention to your products and/or services, and produce more sales. For example, if you are a small business that offers cleaning services, you could create print or digital promotional material to highlight your services in a way that emphasizes a “refresh” or include copy such as “make your home feel brand new for the new year......