Small Business Blog

Many are quick to discredit the importance of print now that it seems like digital content has taken the reigns in the marketing world. With individuals consuming considerable amounts of digital media, particularly in the last year, there can be natural gravitation to produce strictly digital forms of marketing materials (such as digital advertisements, social media content, etc. ), which can be a great technique, especially for small businesses who are looking to reach large audiences. However, don’t be too quick to remove print completely from your marketing plans, as print marketing remains a tried-and-true method to connect with your customers and help build upon your brand’s identity. What is Print Marketing? Print marketing is exactly as it sounds – it is a form of marketing that uses printed material (such as posters, brochures, banners, business cards, direct mail, flyers, etc......