small business

How Small Business Owners Can Use Video Marketing in 2018

Technological developments and the declining cost of quality camera equipment have combined to make videos a popular way to connect with customers. It’s highly effective, too: not only do consumers say they find video ads helpful in their decision process, they also share them with their friends and networks. Video production may seem daunting to some small business owners, but there’s no denying its importance to your overall marketing strategy. Here’s a look at where and how you should be focusing your video marketing efforts this year. Use them to introduce yourself Rather than trying to cram a ton of text on the landing page of your website, use a short video to explain or demonstrate what your business is all about......