small business

5 Ways Your Small Business Can Take Advantage of Black Friday

It has become arguably the single most important day of the year in retail. Black Friday is a business behemoth, the kickoff to a hectic four-day weekend of discounts, deals, and holiday spending. Once a uniquely American phenomenon, the rapid growth of e-commerce has brought Black Friday to a broader audience around the world. As with many things, Black Friday tends to be dominated by the biggest names in the retail landscape. Increasingly, however, small business owners are finding ways to benefit from this frenzied shopping spree that happens in late November, the day after American Thanksgiving......