small business

Top 5 Emerging Small Business Trends to Look for in 2019

Ever wanted to gaze into a crystal ball and get a glimpse of the topics and trends that will matter to your small business in the year ahead? While the future is impossible to predict with complete accuracy, here are five trends experts say you should focus on in 2019. Influencer marketing is getting bigger…while going smaller There’s no end in sight for the popularity of persuasive social media influencers, whose homemade content can now be made ‘shoppable,’ embedded with links to take curious followers directly to a brand’s e-commerce offerings. Interestingly, influencer marketing is getting bigger by incorporating increasingly smaller levels of online personalities. While these micro- and nano-influencers may lack the follower totals of celebrity macro-influencers, they tend to have better-defined audiences, local fans and deeper connections to their city, thanks to superior levels of engagement and interaction. It’s time to make sure your business gets found by voice search With millions of people setting up smart speakers like Google Home and Alexa in their homes and offices, and tens of millions more asking their mobile devices to answer questions, it’s easy to see why voice search is set to become the next big thing......