social media

Should Your Small Business Claim All Possible Social Handles?

How should small business owners decide which social media networks to stake a claim on? Even if you don’t plan to be active on Facebook, should you still set up an account there using the same handle you use to market yourself on Instagram and Twitter? Does it matter if you don’t use the same handle on different social networks? How many new and different networks should you join, just to claim your name and promote your brand? Here’s our guide to social media branding. Don’t hide, but don’t try to be everywhere! When it comes to marketing, you want your small business to be found as broadly and easily as possible. Even if you don’t plan on being especially active with one popular form of social media, it’s often still worth setting up an account there, preferably using the same handle you have elsewhere. Consistency of naming helps potential customers and other searchers confirm who you are and avoids confusion. However, the social media universe is deep and wide, and not every network attracts the kind of audience your small business is trying to target......