social media

How to Deal with Negative Social Media Attention Surrounding Your Business

Social media and smartphones have completely changed the way that businesses and customers interact. Companies can now have direct, unmediated communication channels with customers, while customers can let others know about their experiences in real time. On one hand, these new technologies have improved the dialogue between businesses and consumers, making it easier than ever to give and receive feedback, which can help a business’s overall operations and reputation. On the other hand, social media and smartphones have created the opportunity for a business’ mistakes to be highlighted and scrutinized by the world. As a business owner, you have to consider that anyone with a smart phone can become a "reporter......