Summer will be here before we know it, and with temperatures rising, so will opportunities for restaurant owners to generate greater profit. This season is often considered the busiest time among restaurateurs; taking the time to refresh or revamp your marketing strategy can be a great way to position your restaurant for greater success this … Continued
As a small business owner, finding ways to successfully solidify your brand and stand out without allocating too much of your budget toward branded material may seem difficult to accomplish. However, small steps can lead to significant results, as adding some personal touches to your business’s packaging can positively impact your business, help you position … Continued
Trade shows are a great opportunity for small business owners to showcase their products and services, network and build connections with other business professionals, increase brand visibility, boost sales and leads, and uncover the latest leading trends in their industry. However, there are many moving parts to a trade show that attendees need to consider. … Continued
With fall right around the corner, now can be a great time to plan your small business’s transition out of the summer months into the last quarter of the year. If summer was a bit slower for your business, determining what goals you want to reach before the new year is important, and this is … Continued
In the sea of tweets, Instagram posts, Facebook comments, Pinterest boards and swipe-ups, it is common to feel overwhelmed at the thought of navigating the ever-changing, often uncertain social media waters. For small business owners trying to maintain and grow a social media presence and connect with the public while juggling a multitude of other … Continued
Branding is a critical component for any business – large or small. Not only can it enhance a brand’s image, but it adds a layer of trust and recognition that customers seek. Stationery is an important element of branding that can help your small business stand out, while also allowing for extra promotion to prospective … Continued
How many different generations do you have working as employees at your small business? These days, it’s not uncommon to count three or possibly even four distinct generational groups among the people on your team. When hiring these days, the bulk of your applicants are likely to be millennials (those born between the early 1980s … Continued
Starting a franchise may be one of the most significant and rewarding experiences of your lifetime. Before you make the big decision, it is important to conduct your own research and educate yourself on various franchise opportunities. By carefully looking at every aspect of a franchise and mapping out all of your questions and concerns, … Continued
It has become arguably the single most important day of the year in retail. Black Friday is a business behemoth, the kickoff to a hectic four-day weekend of discounts, deals, and holiday spending. Once a uniquely American phenomenon, the rapid growth of e-commerce has brought Black Friday to a broader audience around the world. As … Continued
Summer is festival season, with a whole host of social events filling the calendar in communities across the country. Besides bringing people together to enjoy different activities and celebrate culture, these festivals can also be a great way to gain exposure for your small business. Interested in having your business participate in a festival this … Continued
There are a lot of benefits to working for yourself, including increased freedom, flexibility, and the pride of running your own business. However, there are downsides too. One of these can be the loneliness that can come from working long hours at home without the company of co-workers. We’re sharing some tips to help you … Continued
In 2014, the Canadian government introduced legislation called CASL (Canada’s Anti-Spam Legislation), which clamped down on unsolicited or unwanted electronic email messages. It required businesses that send current or prospective clients email marketing materials or newsletters receive consent from a user before communicating with them electronically. Permission comes in two forms: implied and express. To … Continued