We already know the advantages of shredding our documents when it comes to getting organized and protecting our privacy. Unlike throwing documents in the trash, shredding is a secure way to destroy sensitive and identifying materials. However, standard home office shredders do not have the capacity to shred substantial amounts of paper efficiently, and only … Continued
We already know the advantages of shredding our documents when it comes to getting organized and protecting our privacy. Unlike throwing documents in the trash, shredding is a secure way to destroy sensitive and identifying materials. However, standard home office shredders do not have the capacity to shred substantial amounts of paper efficiently, and only … Continued
A shipping label is one of the smallest components of a package, and yet, one of the most important. Essentially a shipping label is your package’s passport, as it contains all of the information that is necessary to help it travel to where it needs to go. This article will take you through some of … Continued
Toronto, Ontario (April 11, 2022) – The Canadian Franchise Association (CFA) is pleased to announce the appointment of David Druker as the new Chair of the Board of Directors. Effective immediately, Druker succeeds Gerry Docherty, who moves into the position of Past-Chair of the Board of Directors. With 35 years in the franchise industry, Druker … Continued
As a small business owner, finding ways to promote your products or services that is both low-cost and effective is likely an important marketing strategy for your business. While paid advertising can be a great way to receive immediate results, largely because you can specifically target the audience you want, it is not always necessary. … Continued
Search engine optimization (SEO) is a valuable tool that anyone with a website should consider. For small businesses, getting the word out about who you are and the products and/or services you offer can often be a difficult feat, especially if you are a small business or have limited resources. However, on the digital front, … Continued
Several years ago, the idea of blogging may not have been something small business owners considered as part of their business plan. However, blogging has undergone a transformation in both style and importance, as it is a quick and efficient way for small business owners to build brand recognition, be an industry thought leader, and … Continued
Is your business active on social media? If you answered yes, what kind of content are you posting? Finding the right balance is important, but when it comes to organic marketing, the type of content you share is key. Whether you are on social media networks like Instagram, Twitter, or Facebook (or all of the … Continued
Did you know that email marketing often has the highest return on investment compared to other marketing efforts? Current estimates report that for every $1 spent on email marketing, it generates an average return of $36. If you are a small business owner, this can be extremely appealing, especially if you have a limited marketing … Continued
If yours was one of the many businesses that allowed staff to remotely during the pandemic, you might be transitioning back to a physical workplace. If so, there are undoubtedly going to be some unknowns to navigate through – how will day-to-day operations change? Will everyone want to return? Working from home was already an … Continued