Whether your business is big or small, finding ways to boost recognition in the community you are in is incredibly important. Doing so can not only build a loyal customer base but also allows you to tap into the immense value in cultivating a local audience. There has been exponential growth over the years in … Continued
At the beginning of November 2021, Google announced they remodelled their local business directory, Google My Business. Now called Google Business Profile, the search platform includes simplified ways for businesses to claim, update, and verify their profile. For business owners who created a profile using the tool’s previous name (Google My Business), there’s no need … Continued
Many are quick to discredit the importance of print now that it seems like digital content has taken the reigns in the marketing world. With individuals consuming considerable amounts of digital media, particularly in the last year, there can be natural gravitation to produce strictly digital forms of marketing materials (such as digital advertisements, social … Continued
Your small business has likely changed the ways it operates throughout the COVID-19 pandemic in more ways than one. Whether you have implemented curbside pickup, online delivery, or modified your services, it is important to consider how these changes will impact your business going forward. Although it is not entirely clear how the economy will … Continued
Customer testimonials are extremely valuable for any business to accumulate. Not only can they highlight the positive experiences of existing customers, but they can also provide insight for prospective customers who look online before purchasing a product or service. Testimonials act as a useful tool for word-of-mouth marketing, which remains a resourceful strategy that small … Continued
The dreary period from January to March tends to be the least motivating stretch of the year in the best of times, let alone during a pandemic. As COVID-19 continues to sequester many of us in our homes in 2021, the need to revive productivity seems more crucial than ever. Overcome the challenges of working … Continued
As a small business owner, your world has likely been changed greatly since COVID-19 disrupted operations. The UPS Store is here to help you and your customers adjust to the new normal. Here are just a few of the ways we can assist your small business during this transition: PRINTING SERVICES Let Your Customers Know … Continued
Shipping items that are considered hazardous materials or that can produce a hazardous reaction can often be a tricky process to navigate. To help you prepare, we have provided some tips to keep in mind before you bring out the bubble wrap. Shipping Hazardous Materials Materials that may be deemed hazardous are not as extreme … Continued
With the emergence COVID-19 and working remotely, many of our meetings have suddenly turned virtual. Luckily, thanks to software programs like Zoom, Skype, Microsoft Teams and Google Meet, it’s easy to have safe, socially distanced meetings. This new era of video conferencing also comes with a new set of guidelines. Here are some best practices … Continued
Posters, if designed correctly, can be a great source for publicity and attracting new clients to your business. Posters are one of the oldest and most tried types of marketing and are an effective way to draw attention to your location, events, sales, and more. Although there is not one correct way to make a … Continued