Poster Design Tips and Templates

Posters, if designed correctly, can be a great source for publicity and attracting new clients to your business. Posters are one of the oldest and most tried types of marketing and are an effective way to draw attention to your location, events, sales, and more. Although there is not one correct way to make a … Continued

How to Celebrate Small Business Month

October is Small Business Month, and given the ongoing pandemic and everything small businesses continue to face, it may look a bit different than in years past. Typically, it’s a month filled with networking events and trade shows, but even if those events are virtual or limiting capacity this year, it doesn’t mean you can’t … Continued

Tips to Motivate Your Employees During Uncertain Times

As many companies continue to have their employees work remotely or adapt to new social distancing regulations in the office, it can be difficult to motivate and inspire employees to stay positive. It’s important to show your staff how much they mean to you to maintain morale and keep things productive and profitable. As employees … Continued

How to Deal with Negative Social Media Attention Surrounding Your Business

Social media and smartphones have completely changed the way that businesses and customers interact. Companies can now have direct, unmediated communication channels with customers, while customers can let others know about their experiences in real time. On one hand, these new technologies have improved the dialogue between businesses and consumers, making it easier than ever … Continued

How to Effectively Start a Home-Based Business in 2020

Your professional circumstances may have changed due to Covid-19, and you may be considering launching a home-based business of your own. Having a home-based business can offer many advantages, like lower operating costs and the ability to grow at your own pace. At-home businesses do not limit your business potential. In fact, some of the … Continued

How Small Businesses Can Mitigate Costs During Slowdowns

COVID-19 has made a huge impact on small businesses and their bottom line. A recent CIBC study found that 81 percent Canadian small business owners say the pandemic has negatively impacted their operations, and 32 percent worry about the viability of their business over the next year. Even though stores are beginning to reopen, many … Continued

How to Adjust Your Marketing to Promote Your Business’ Reopening

As more and more small businesses are beginning to reopen, it’s important to adjust your marketing and communications strategy to reflect your business’ revised status. The COVID-19 pandemic has created a unique and never-before experienced situation for most businesses, making it necessary to keep your customers informed about reopening plans. Throw Out Your Previous Marketing … Continued

How The UPS Store Has Helped Customers During COVID-19

The UPS Store’s franchisees and sales associates have continued to provide service to their communities during the pandemic. Our customers have relied upon us to access their critical mail and courier deliveries and have continued to place their trust in The UPS Store for the distribution of their merchandise throughout Canada and across the globe. … Continued

How to Prepare Your Business for Reopening

As curves begin to flatten and social distancing rules become looser, many stores and shops are taking the first steps in reopening their business. Even if it is still weeks or months away for your business, it’s a good idea to start prepping for a reopening that will keep your employees and customers safe. Here … Continued

COVID-19 Signage – Posters and In-Store or In-Office POP

  Clear and effective communication is important during this time of global pandemic, and especially so as we begin to reopen for business. To help you move forward with reopening your business, we at The UPS Store have created a number of “safety posters” in various sizes to help you advise your customers and your … Continued