How to Celebrate Small Business Month
October is Small Business Month, and given the pandemic and everything small businesses are currently facing, it’s shaping up to look a lot different this year. Typically, it’s a month filled with networking events and trade shows, but even if those events are cancelled this year, it doesn’t mean you can’t still participate.
Discover how to make the most of Small Business Month, even in these extraordinary times.
Even though many of the typical in-person events have been cancelled or postponed, a large number of them have moved online. There are plenty of virtual and digital networking events, webinars, and online trade shows you can participate in. It’s essential for small business owners to still make the most of the month and take advantage of any networking opportunities available. Even though they’ve been moved online, they still provide opportunities to make contacts, share who you are and what you do, and gain some important business connections that can help you grow.
Ramp Up Your Social Media
Beyond attending online events, you should also use your social media channels for socializing and networking. Simple exchanges of messages on LinkedIn, Twitter, or Instagram can be a great way to grow your connections and gain valuable insight into your industry. When reaching out to people online, develop a short pitch that sums up your goals (searching for sales opportunities, launching a new service, looking to make industry connections, etc.) and let them know why connecting will be beneficial to you both.
Share Your Story
You started your business for a reason, and probably a reason that keeps you motivated on a daily basis. Don’t keep how you got started a secret! Your unique journey could motivate others to pursue their dreams, and your passion could attract potential customers and partners. Sharing your story is also a great way to remind your customers and fans why they support you.
Small business owners can benefit greatly from being engaged, informed, and up to date on all new trends and exciting developments. A great way to stay on top of all industry news is by fitting podcasts into your routine. While you’re cleaning, cooking, or working out, throwing on a podcast that’s relevant to your industry is a simple way to learn and educate yourself this Small Business Month. Awaken your ears and freshen up your outlook this fall with a new podcast.
Say Thank You
What makes your business possible? Your staff and customers! Take a moment to step back from your day-to-day responsibilities and show your appreciation to both your clients and your employees. Face to face thank yous are great, but if the pandemic makes that difficult, you can always write thank you cards, email your supporters, or post your appreciation on social media.
No matter how you choose to celebrate Small Business Month, it’s important to remain active within your industry and take advantage of networking opportunities, even if those opportunities look a little different than usual.