Small business

3 Tips to Drive Traffic to Your Website

Your website is a direct extension of your small business – it reflects who you are as a brand, your services, values, personality, and so on. For small businesses especially, your website helps extend your brand message to audiences you may not be able to reach otherwise (such as in a brick-and-mortar store), which is why it is important to try and bring as many prospective customers to your website who are looking for the very thing your business can offer them. There are a number of ways you can achieve this, including these three tips you can implement to help lead to an increase in traffic to your website. 1. Improve Google Ranking with SEO Practices Although there are multiple search engines out there, all of which are important to rank high on, Google is where you need to focus most of your efforts towards, especially as the search engine takes up 91......