Small business
How Small Business Owners Can Turn Packaging into Marketing
Applying unique and creative marketing ideas to your small business can help you stand out from competitors while highlighting your brand’s story and overall identity to customers. Although packaging might not seem like an obvious marketing tool, it can showcase your branding while enhancing the customer experience. Putting effort into your packaging can help your business’s personality shine, build brand awareness, and show that you care about the details. If you step into your customers' shoes, packaging may be one of their first contact points with your products after purchasing, which can influence their impression and how your brand is perceived overall. Going the extra mile can also help generate a sense of connection with customers, which is key because when customers feel connected to a business/brand, 76% are likely to purchase from that brand versus a competitor......
