Small business
How to Create In-Store Ambience
First impressions can go a long way in business, especially in brick-and-mortar stores. When customers enter your small business, they are likely already forming assumptions based on what they see in front of them. It's important to think about what message you want to convey. How do you want them to feel while they are shopping? What is your desired outcome with each customer interaction? Consider that 84% of consumers say they would return to a store that had a pleasant atmosphere. Answering these questions and assessing whether your store is helping or hurting customers' impressions are important first steps in developing an in-store ambience that can help your small business grow and succeed......
