Spring has sprung and spring-cleaning duties are in full force. As a small business owner, this can be an excellent opportunity to do some spring cleaning of your own by reflecting on your business, identifying potentially stagnant areas that need improvement, and exploring new possibilities to rejuvenate your business plans. By no means does this … Continued
As a small business owner, you need to wear many hats to operate your business effectively, which is why hiring employees can help balance the workload. However, the decision to hire full-time or part-time employees is one many small business owners face. There are several aspects to consider when deciding, and there isn’t a right … Continued
You have likely heard the common phrase “presentation is everything.” When it comes to the world of marketing materials, this is especially true. Of course, various design elements play a significant role in how your print material appears, but how you display it through certain folds can also impact the experience. Think of the print … Continued
As a small business owner, capturing the attention of current and prospective customers while communicating your products, services, or offers in a short amount of time is not an easy feat, but in-store signage can help. In-store signage refers to the signs that exist in your store that display information, whether it be a new … Continued
With the latest gift-giving season behind us, many retailers may be using this time to revisit their holiday sales cycle, including their returns and/or exchange programs. Returned holiday gifts are an unfortunate fact of retail life. While the percentage may vary by sector and by season, e-tailers may experience return rates between 20-30%. Though retailers … Continued
Finding new, efficient methods to promote your small business can be a great way to create buzz, awareness, and excitement over the products or services you sell. A social media giveaway is a popular strategy that can help you achieve your goals. Whether you want to strengthen current customer relationships, acquire new customers, or a … Continued
First impressions can go a long way in business, especially in brick-and-mortar stores. When customers enter your small business, they are likely already forming assumptions based on what they see in front of them. It’s important to think about what message you want to convey. How do you want them to feel while they are … Continued
Planning a vacation can be an exciting process, but the time leading up to your big trip be overwhelming unless you prepare ahead and have a “vacation to-do list”. Whether you’re getting ready to relax in the sun or spend time with family over the holidays, creating a plan can get you one step closer … Continued
The decision to expand your small business can be an exciting yet understandably intimidating prospect, especially since it can raise the question—is now the right time? While there is no universal path or “secret formula” that will automatically lead small business owners to expansion, there are some determining factors that can help you determine if … Continued
As a small business owner, ensuring your employees are supported so they can work efficiently and produce quality work is key, and the environment in which they’re working can play a role. Coworking spaces have become a viable option for businesses who either work remotely or are looking to add more in-person collaboration and communication … Continued