Personalize your Father’s Day Gifts

Father’s Day is a time to celebrate the amazing dads and father figures in our lives. Planning on gift-giving for this special occasion? Personalizing your present can be a great way to give him something he’ll love and cherish for years to come. If you’re looking for inspiration, here are some ideas to add a … Continued

Tips to Prepare Effectively for Summer Hires

As summer approaches, now is a great time to establish your plan for hiring seasonal employees. A summer hire can be a great way to bring on extra help for a brief period and can be especially beneficial if summer is your peak season. Planning ahead and ensuring that you’re ready come June allows you … Continued

What Roles Should You Hire First as A Small Business Owner?

Small business owners often juggle several roles at once as they navigate their business operations. Depending on the concept, a team of one may be enough to run things efficiently. However, if you have been running solo for a while and want to take the next step to grow your business, have time constraints that … Continued

Spring Cleaning Tips for Your Small Business

Spring has sprung and spring-cleaning duties are in full force. As a small business owner, this can be an excellent opportunity to do some spring cleaning of your own by reflecting on your business, identifying potentially stagnant areas that need improvement, and exploring new possibilities to rejuvenate your business plans. By no means does this … Continued

Should You Hire Full or Part-Time Employees as a Small Business Owner?

As a small business owner, you need to wear many hats to operate your business effectively, which is why hiring employees can help balance the workload. However, the decision to hire full-time or part-time employees is one many small business owners face. There are several aspects to consider when deciding, and there isn’t a right … Continued

5 Most Common Folds for Print

You have likely heard the common phrase “presentation is everything.” When it comes to the world of marketing materials, this is especially true. Of course, various design elements play a significant role in how your print material appears, but how you display it through certain folds can also impact the experience. Think of the print … Continued

How to Improve Your In-Store Signage

As a small business owner, capturing the attention of current and prospective customers while communicating your products, services, or offers in a short amount of time is not an easy feat, but in-store signage can help. In-store signage refers to the signs that exist in your store that display information, whether it be a new … Continued

What is Your Small Business’ Policy on Returns?

With the latest gift-giving season behind us, many retailers may be using this time to revisit their holiday sales cycle, including their returns and/or exchange programs. Returned holiday gifts are an unfortunate fact of retail life. While the percentage may vary by sector and by season, e-tailers may experience return rates between 20-30%. Though retailers … Continued

How to Run a Social Media Giveaway for Your Small Business

Finding new, efficient methods to promote your small business can be a great way to create buzz, awareness, and excitement over the products or services you sell. A social media giveaway is a popular strategy that can help you achieve your goals. Whether you want to strengthen current customer relationships, acquire new customers, or a … Continued

How to Create In-Store Ambience

First impressions can go a long way in business, especially in brick-and-mortar stores. When customers enter your small business, they are likely already forming assumptions based on what they see in front of them. It’s important to think about what message you want to convey. How do you want them to feel while they are … Continued