With fall approaching, small business owners can make the most of the season by devising a plan to promote their stores and attract new customers before the busy and competitive holiday season. Take advantage of refreshed print marketing, which can grab customers’ attention outdoors and inside your business, and enhanced digital marketing, which can reach … Continued
The Canadian passport is getting a makeover! On May 10, 2023, Immigration, Refugees and Citizenship Canada announced details about the passport’s brand-new look. It will include state-of-the-art security features, new design elements, and various iconic Canadian images, among other new components. The Canadian passport was last updated in 2013, so Canadians can expect a significant … Continued
Summer will be here before we know it, and with temperatures rising, so will opportunities for restaurant owners to generate greater profit. This season is often considered the busiest time among restaurateurs; taking the time to refresh or revamp your marketing strategy can be a great way to position your restaurant for greater success this … Continued
Running a small business can have its ups and downs, and in some industries, seasonality can impact the bottom line. Small business owners often have to navigate market fluctuations, changes in consumer habits, economic uncertainty, and more. During slower seasons with fewer opportunities to generate profit and attract customers, cost-cutting measures may need to be … Continued
As a small business owner, you likely wear many hats and it can be overwhelming juggling all your daily tasks. Plus, with limited time, it’s hard to maintain efficiency. However, there’s a solution that won’t break the bank – automation technology. By implementing various tools, you can navigate the fast-paced business environment while maximizing efficiency. … Continued
Creating a training manual may feel like a daunting task, filled with instructions and details that takes weeks to capture and document. However, if ensuring consistency and a deep understanding of your small business is important to you, then a training manual is a must! A well-created training manual is a valuable asset that may … Continued
Rebranding may be necessary for your small business to align with a message and vision that better suits you and your employees and the audience you have or want to target. It could also come down to timing. If you have been in business for a long time, rebranding can be a way to refresh … Continued
Presentations are a great medium to display your insights to your clients, investors, partners and other key players in your small business. However, presentations should combine an equal mix of design and strategy to ensure they are both engaging and memorable. After all, no one wants to sit through a yawn-worthy presentation; there are ways … Continued
If you are a small business owner looking to boost your marketing efforts without breaking the bank, there are several low-budget ideas that you can incorporate into your marketing strategy that can help set your business up for success. While flashy, high-tech (and often expensive) marketing material may attract attention, it is important to keep … Continued
As a small business owner, finding ways to successfully solidify your brand and stand out without allocating too much of your budget toward branded material may seem difficult to accomplish. However, small steps can lead to significant results, as adding some personal touches to your business’s packaging can positively impact your business, help you position … Continued
Company culture, which you could consider as the “personality” of your business, can play a significant role in how your employees interact with each other, approach and perform tasks, and view their job overall. A strong company culture can look like a collective agreement of values, a shared motivation to achieve business goals, and an … Continued
As a small business owner, setting goals can play an important role in the growth of your business. Goals, big or small, help give you and your employees a target to reach, and can help direct your business toward even greater success. And while setting goals is not difficult for most business owners, the hard … Continued