Smart small business owners know how important it is to protect sensitive information and keep it out of the wrong hands. That means having systems in place to make sure digital files and records are safe and secure. Just as important, of course, is how you handle all the paper that passes through your workplace, … Continued
Chances are you’ve heard a lot about how important it is for small business owners to make the most of networking opportunities. There’s undisputed value in striving to constantly expand your base of potential clients, industry connections, and professional acquaintances. Sounds great in principle, right? But what if you’re an introvert, the kind of … Continued
If you’re a small business owner, the idea of putting artificial intelligence (or AI), to work on your behalf might sound like it’s one better suited for bigger, deep-pocketed companies. In reality, that’s simply not the case. There are many low-cost AI solutions that can bring great benefits to businesses of every size, and in … Continued
Video has become one of the hottest trends in marketing in recent years. Every day, customers view countless hours of brand-built video content on their computers and mobile devices, and share the best ones with their social networks. In a previous blog, we examined several things small business owners should consider when creating videos. In … Continued
The UPS Store Canada’s Win Your Mailbox For Life – Official Contest Rules ALL FEDERAL, PROVINCIAL, LOCAL AND MUNICIPAL LAWS AND REGULATIONS APPLY. VOID WHERE PROHIBITED. 1 – Eligibility The UPS Store Canada’s Win Your Mailbox For Life (the Contest) is open to legal residents of Canada, including Quebec, who have reached their provincial age … Continued
As a small business owner in Canada, your business card is one of the most valuable business tools available to you – yet many small business owners don’t use them to their fullest potential. They are the most cost-effective medium there is, and while it does take a face-to-face personal contact to get it into … Continued
Businesses are always on the lookout for new customers, trying out all kinds of tactics to bring in buyers. However, sometimes the simplest way to attract them is by giving them something to look at. The visual elements you choose to display in and around your brick and mortar business can make a big difference … Continued
Committed, competent employees are an integral part of any successful business, big or small. In an earlier blog, we gave you a guideline on how to hire the right people. Finding qualified candidates to fill your vacancies can take up a whole lot of time, so you won’t want to waste too much of it … Continued
When small business owners are urged to be active on social media, it’s typically through sites such as Facebook, Twitter, Pinterest or Instagram, with the goal of connecting to customers and building better brand awareness. There’s another important social media avenue that isn’t always part of that conversation: LinkedIn, the business and employment-oriented network. And … Continued
Small business owners know the power of digital marketing to attract new customers, but may not have the time or resources to build specific landing pages on their websites for each new promotion and initiative. Luckily, Facebook has recently introduced a new ad unit that allows users to fill out a form to learn more … Continued
Good customer service has always been crucial to the success of any small business. What’s changed with new technology, however, is a growing emphasis on response times and personalized interaction. These days, customers aren’t always content to sift through a menu of telephone options in order to get their problems fixed. Increasingly, they want online … Continued
You can use a press release for a wide variety of purposes – such as to announce a new product or service, an upcoming event, or a management change; you can also use it to create buzz around a new initiative, campaign or resource. Unlike paid advertising, a press release can lead to pick-up and … Continued