With over 800 million monthly active users, Instagram is an incredibly effective tool for brands to visually connect with their audience. The social media platform provides businesses with cost-effective opportunities to reach and target audiences and new customers while growing brand awareness. With 52% of small businesses on Instagram, you should consider taking advantage of … Continued
As a reward for all their days of dedication and diligence, the employees at your small business surely deserve some down time. And with summer sunshine on the way, they will likely want to take vacation time. Still, as much as you’d like to let them enjoy some well-earned rest and relaxation, it’s essential that … Continued
Big changes are afoot for online privacy and data collection in the European Union, and the impact of the new rules will be felt by brands and businesses around the world. Starting May 25, the EU’s General Data Protection Regulation (GDPR) comes into effect. The law is designed to give EU citizens greater control of … Continued
There are a lot of benefits to working for yourself, including increased freedom, flexibility, and the pride of running your own business. However, there are downsides too. One of these can be the loneliness that can come from working long hours at home without the company of co-workers. We’re sharing some tips to help you … Continued
An effective marketing strategy is an essential part of any successful business, big or small. And while you probably don’t need to be told how important a good website is, you may not have considered how critical and influential a blog could be to your company’s marketing efforts. Unlike your website, which is part shop … Continued
Back in January, Facebook CEO Mark Zuckerberg announced major changes to the social network’s news feed algorithm. Facebook is seeking to improve the overall quality of user experience by prioritizing interactions between friends and family ahead of content created by brands and media outlets. Not surprisingly, the changes have forced many businesses to re-evaluate their … Continued
March is Fraud Protection Month, which is meant to educate consumers about how to recognize and prevent fraud and identity theft. According to the Government of Canada’s Competition Bureau, thousands of Canadians are defrauded every year. There is no typical fraud victim; people from all walks of life are targeted. Identity theft is on the … Continued
These days, almost all of us spend a great deal of time using different social networks. They bombard us with notifications of what’s new, or tempt us to interact with our fellow users. In short, they’re addictive. And the more people who use social networks, the more attractive they become to advertisers. For some small … Continued
Marketing is a little bit like a loaf of bread: it’s best when it’s fresh and bad when it gets stale. That’s why it’s wise to always stay abreast of the latest trends and developments in the world of marketing, and make sure you’re not using outdated or ineffective methods to promote your small business. … Continued
Even if you don’t always stick to the manufacturer’s service schedule, chances are you make sure to give your car an oil change every once in a while and get it washed from time to time. It just makes sense, right? Good maintenance prolongs the working life of an important and expensive piece of machinery … Continued