Back-to-school shopping isn’t just about backpacks, binders and lunch boxes for little kids. It’s an extended buying spree that sees people of all ages purchase a diverse range of products and services. Many people consider the start of the school year to be the ideal time to refresh and replenish their wardrobe, supplies and possessions. … Continued
Smart small business owners know the importance of creating contingency plans to keep things running smoothly in times of crisis. For instance, if there is a disruption to your mail service, do you know what to do to ensure your business is unaffected? Here are 5 tips to consider if there is an interruption in … Continued
Most small business owners understand the importance of maintaining a dynamic and engaging website – it’s a proven way to promote your company and boost sales. But don’t sell your site short and leave it without a great Frequently Asked Questions (or FAQ) page. While it might not seem like an awfully important omission, the … Continued
The long, hot, lazy days of summer won’t last much longer. Once September arrives, the general mindset switches from vacation mode to back-to-school and back-to-business. Within a few weeks, everyone will be headed at high speed into fall, with a whole bunch of balls in the air and different deadlines to meet. Once summer ends, … Continued
More and more people are turning to voice search devices like Google Home, Amazon Alexa, and Siri when engaging with the Internet. According to Google, voice search is becoming more mainstream, as 20% of searches are now done by voice and it’s growing. What is voice search optimization? Voice search optimization is the implementation of … Continued
Summer is festival season, with a whole host of social events filling the calendar in communities across the country. Besides bringing people together to enjoy different activities and celebrate culture, these festivals can also be a great way to gain exposure for your small business. Interested in having your business participate in a festival this … Continued
If you spend any time talking or reading about running a small business website, the importance of SEO is sure to come up time and time again. But what exactly is SEO, and what can it do to help your small business? SEO stands for Search Engine Optimization, the process of increasing the visibility of … Continued
Is the mood at your small business stuck in the summer doldrums? Give office morale a boost by showing your employees how much they mean to you. A strong, motivated team is the lifeblood of any good business, big or small, so it’s important not to let morale slip or suffer. By keeping morale high, … Continued
We’ve been waiting for what feels like forever. Finally, summer is here again! With the sun shining and temperatures soaring, many are eager to make the most of this all-too short season. Unfortunately, that’s not always ideal for small business owners, who rely on motivated, inspired employees to keep things profitable and productive. If your … Continued
Technological developments and the declining cost of quality camera equipment have combined to make videos a popular way to connect with customers. It’s highly effective, too: not only do consumers say they find video ads helpful in their decision process, they also share them with their friends and networks. Video production may seem daunting to … Continued