How to Evaluate Franchise Opportunities

Starting a franchise may be one of the most significant and rewarding experiences of your lifetime. Before you make the big decision, it is important to conduct your own research and educate yourself on various franchise opportunities. By carefully looking at every aspect of a franchise and mapping out all of your questions and concerns, … Continued

Tips to solve your employees’ post-holiday blues

Whether you celebrate New Year’s Eve with a bottle of bubbly, or head to bed long before midnight, many of us experience a post-holiday hangover when January arrives. It’s not hard to see why: the holidays are over, work and school resume, and the jovial spirit of the season is replaced by the reality of … Continued

New Year’s Resolutions for Small Business Owners

As we change the calendar and welcome the new year, it’s the perfect time for self-reflection and goal-setting. And it doesn’t have to be all about exercising more often or giving up that bad habit. Beyond personal changes, the start of another new year is an excellent opportunity for professional growth, too. Eager to boost … Continued

How to Keep Your Business Resolutions

January is a great time to take stock of your small business’ performance and make some resolutions that will help set you up for a successful year.  The key is to choose resolutions that are easy to accomplish.  January 17th is Ditch Your Resolutions Day, but if you set realistic goals, you can avoid falling … Continued

Top 5 Emerging Small Business Trends to Look for in 2019

Ever wanted to gaze into a crystal ball and get a glimpse of the topics and trends that will matter to your small business in the year ahead? While the future is impossible to predict with complete accuracy, here are five trends experts say you should focus on in 2019. Influencer marketing is getting bigger…while … Continued

15 Ways to Make Trade Shows Work for You

Trade shows are industry gatherings that offer a great opportunity to meet new prospects, build relationships with suppliers, and stay ahead of the competition by getting informed on the latest trends in your industry. A trade show also allows you to promote your services and develop a database of qualified customers. However, there are a … Continued

Four ways to use social media influencer marketing for small businesses

Social media influencers have become a hugely popular and highly persuasive form of marketing for businesses of all types and sizes. With multi-billion person audiences waiting to be reached through prominent networks such as Instagram, Facebook, and YouTube, the appeal of social media influencers is obvious. Even better, research suggests it’s often money well spent … Continued

How to Prepare your Small Business for the Fall Season

Summer is winding down, the days are getting shorter and cooler, and the leaves are starting to turn. The beach vibe of the previous few months is being replaced with a business-first focus once again. Yes, change is certainly in the air at this time of year. Is your business ready to handle what’s ahead? … Continued

Five Tips to Optimize Your Google My Business Listing

As mobile use continues to grow by leaps and bounds, it’s never been more important for small businesses to maximize the value of their Google My Business listing, the page that appears when someone searches online for your business, or businesses like yours in the vicinity. These days, users are more and more likely to … Continued