Applying unique and creative marketing ideas to your small business can help you stand out from competitors while highlighting your brand’s story and overall identity to customers. Although packaging might not seem like an obvious marketing tool, it can showcase your branding while enhancing the customer experience. Putting effort into your packaging can help your … Continued
Predicting the exact timing of another global crisis is nearly impossible. However, the pandemic taught us a lesson about the significant impact a crisis can have on businesses and its unpredictable nature. While we may not know what will trigger a global crisis—whether it be another health emergency or economic instability—major disruptions can affect businesses … Continued
As sustainability awareness and eco-friendly options grow in popularity, more consumers are seeking environmentally friendly businesses, with many willing to pay more for it. This provides an opportunity for small business owners to not only make a difference on the environment but also connect with their community to understand and better meet their customers’ needs. … Continued
As a small business owner, staying on top of trends can be crucial for meeting consumer demands and differentiating your business in a rapidly evolving market. The new year can be an ideal time to consider adjusting your strategy to align with the latest technologies, changing consumer behaviours, and other emerging trends to help your … Continued
Standing out from the competition, boosting brand recognition, increasing your customer base, and generating sales are common goals for small business owners. However, finding and implementing the strategies to achieve these goals is not always easy. With small businesses representing over 97% of employer businesses in Canada, finding ways to stand out in a crowd … Continued
Attracting visitors to your small business can be a great way to boost revenue, broaden your customer base, increase foot traffic, and raise awareness of your establishment to help attract local customers as well as tourists. According to a recent report, 88% of respondents say dining and shopping at a local small business provides them … Continued
As a small business owner who may already have a streamlined team, navigating employee time off can be a challenge. Balancing the need for your staff to take vacation time to maintain a positive work-life balance while ensuring that business operations run smoothly in their absence takes careful consideration and organization. Below are some steps … Continued
Planning a vacation can be an exciting process, but the time leading up to your big trip be overwhelming unless you prepare ahead and have a “vacation to-do list”. Whether you’re getting ready to relax in the sun or spend time with family over the holidays, creating a plan can get you one step closer … Continued
When shipping a package, you may be inclined to package the item yourself at home or at your business, using the materials you have available. When you arrive at The UPS Store with your item packaged and ready to ship, you may be surprised to find that your package requires special handling due to its … Continued
That moment when you realize the items you ordered online are not exactly what you thought they were going to be – we’ve all been there. Keep reading to find out how to ensure the return process is as quick and easy as possible, with a little help from The UPS Store. Returning item(s) with … Continued
With the holiday season approaching, more and more shoppers are turning to online retailers to purchase everything on their list. In fact, it’s predicted that online sales will reach a new highs this year. If you shop online frequently, you understand the frustrations that can come with the delivery of your items, including: Potential theft. … Continued
Celebrations like Halloween are a fantastic way for small businesses to show off their brand personality and join in on the fun festivities with their customers. But chances are that if you’re reading this, your Halloween prep might be starting a bit late. The question is—how late are we talking? A week? A day? The … Continued