Small business
5 Social Media Tactics Small Businesses Can Use During The Summer Games
During the Summer Olympics, the eyes of the world are watching as athletes from all over the planet vie for a place on the podium. An intense, engaging and immensely popular event such as the Olympics generates a vibrant conversation across social media channels, making it a marketer’s dream. It’s a great way to harness interest and attention while building positive brand awareness. Still, beware those who try to latch their small business onto this social media party. The International Olympic Committee (IOC) treats its intellectual property very seriously, and has threatened legal action against unlicensed commercial entities that use trademarked hashtags (such as #Paris2024), post results, or re-post/retweet messages and photos from official Olympic accounts and venues......
