Small business

How To Drive Sales During a Slow Season

No matter when it happens or how long it lasts, nearly every business endures an annual stretch when sales slow down. Off-season slumps can be especially tough on small business owners, some of whom struggle to survive the temporary drop in revenue. If your small business deals with a yearly swoon, you don’t have to simply accept it. Here are some strategies to drive sales and sustain revenue during your next off-season slowdown. Step up your promotions game Take what you learned from promoting your business during the most recent busy season and try to come up with a few ideas that will generate some traction for you right now......