SEO

How can small businesses optimize YouTube videos for SEO

Video has become one of the hottest trends in marketing in recent years. Every day, customers view countless hours of brand-built video content on their computers and mobile devices, and share the best ones with their social networks. In a previous blog, we examined several things small business owners should consider when creating videos. In this blog, we’d like to focus on one often overlooked angle of video: Search Engine Optimization, or SEO, for the content you create and post to your small business YouTube channel. SEO for video is a lot like SEO for your website: a lot of it is about including relevant, high-ranking keywords in your content and adding the appropriate metadata to help drive traffic and results......