How to Make Your Own Personalized Calendars
Giving your customers custom calendars for the holidays is a great way to keep your business top of mind all year long. We’ve teamed up with our friends at Xerox Canada to bring you some tips for this cost-effective method of getting the word out about your business and harnessing the power of a monthly message.
Personalized Calendar Best Practices:
- Make sure your calendar is aesthetically pleasing. Use high resolution images that are not stretched, fuzzy or pixilated.
- Use images that reflect your business, services or neighbourhood. If you don’t have access to photos, there are many low-cost, royalty-free images you can purchase from sites like iStockPhoto.com, ShutterStock.com and Veer.com.
- Consider including a special offers, promo codes or coupons for each calendar month, showcasing the variety of your products or services.
- Include business improvement advice or inspirational quotes.
- Add seasonal tips and checklists related to your business (i.e. – if you own an auto shop, include a reminder about winter tires on the November page).
- Highlight events and festivals happening in your community throughout the year.
- Indicate holidays and any related offers or promotions (i.e. – “Today is Black Friday. Visit our store, which will be open two hours earlier than usual, for unbelievable deals!”).
- Be sure to include your business logo or corporate branding on every page.
- Choose function over form. It should look nice, but being useful and legible must come first.
- Keep your target audience in mind and allow that to direct your design, typography, font and messaging.
- Your print materials are just as important as your design. Make sure you choose high quality paper and bindings.
Choose your format:
There are a variety of calendar templates available when it comes to designing your personalized calendars (8.5×11 or 11×17 hanging calendars, 4×8.5 calendars that fit in envelopes, tabletop fold-over calendars, year-at-a-glance one-pagers, etc.). Pick your ideal format by determining which images you’d like to use, how big you want them to be, and how much messaging you’d like to include.