reviews

3 Reasons Why Customer Testimonials Are Important for Your Business & How to Get Them

Customer testimonials are extremely valuable for any business to accumulate. Not only can they highlight the positive experiences of existing customers, but they can also provide insight for prospective customers who look online before purchasing a product or service. Testimonials act as a useful tool for word-of-mouth marketing, which remains a resourceful strategy that small businesses can leverage. Sharing positive insights from your existing customers is extremely influential because 94% of consumers say reading a positive review increases the chances of them engaging with a business. What differentiates testimonials and reviews is largely the intent behind them......