Tag: returns

With the latest gift-giving season behind us, many retailers may be using this time to revisit their holiday sales cycle, including their returns and/or exchange programs. Returned holiday gifts are an unfortunate fact of retail life. While the percentage may vary by sector and by season, e-tailers may experience return rates between 20-30%. Though retailers would of course like to reduce the number of products coming back to them, it’s important to balance this aim with a returns policy and program that doesn’t deter shoppers from making a purchase in the first place or a second time. With almost 6 out of 10 shoppers having said that an e-commerce’s site return policy has caused them to abandon their shopping cart, this can mean looking for the reason behind the return (bad fit, damaged item etc......