When evaluating a franchise opportunity, look for a franchisor who can offer guidance and support, brand recognition, training, and open communication to help your franchise location(s) thrive. Part of the franchisor’s role is to ensure their franchisees are well-prepared to run the business and provide support along the way.
A strong relationship between the franchisor and franchisee from the jump can help improve the experience for both for the duration of the franchising agreement.
A SOLID UNDERSTANDING OF THE BUSINESS MODEL
Following a franchisor’s business model is a crucial aspect of franchising. This business model forms the foundation of the entire brand and creates uniformity across all locations. A strong franchisor/franchisee relationship helps everyone have a complete understanding of this model, ensures expectations are met, and confirms business operations are performed as directed.
EFFECTIVE COMMUNICATION
When a franchisee has a good relationship with their franchisor, it can lead to more open communication, allowing the franchisee to ask questions about the business model and confirm they’re on the right track. Being able to “pick the brain” of the franchisor to understand the business model’s inner workings can provide a franchisee with a greater understanding of goals and benchmarks. It can also ensure they have someone they can reach out to quickly and easily in a crisis. Meanwhile, poor communication can lead to misinterpretations or feeling unsupported.
A SHARED VISION
When a franchisor and franchisee have a good relationship, they can cultivate a shared vision for the franchise. This means there will be fewer uncertainties about how things are run. From the franchisor’s side, this can instill confidence that the franchisee comprehends the business as a whole and knows how the model works. A mutual commitment to generating success for the business benefits everyone involved.
ONGOING SUPPORT
While initial training offers the necessary foundation in the beginning stages of your franchising journey, ongoing support can help guide you throughout your franchising career. This guidance can be critical in ensuring operations run smoothy and success is attainable. Being able to continually access new and updated training is essential to growing your business. Part of a good franchisee/franchisor relationship is the ability for both to stay nimble and on top of industry trends.
FRANCHISING WITH THE UPS STORE
The UPS Store provides a foundation of support for franchisees so they can feel prepared to take on this exciting role with the guidance and training of a proven business model. If you are interested in our franchising opportunity, our How to Become a The UPS Store Franchisee page provides an overview of the process, while our FAQ page answers our most common franchising questions. Wish to request more information about this opportunity? Please fill out our online inquiry form.
