trade show posters

How to Design Killer Trade Show Displays

We recently blogged about 15 ways to make trade shows work for you, focusing on how to choose conventions and train your staff. Now let’s turn our attention to preparing the visual materials you’ll need to make your trade show display pop. Here are five suggestions for designing and printing your trade show booth’s materials. 1) Set Your Objectives What message do you hope to convey when attendees visit your trade show display? Determine your objectives first, and allow the design, themes and messaging to flow from there. Try to limit your messaging to two or three key points to avoid information overload......