Should I Use TikTok for My Small Business?
How much do you know about TikTok, the wildly popular video creation site with users in 150 countries? You may be surprised to learn it was the world’s second-most downloaded app in 2019, with more than 700 million users added last year alone. Only WhatsApp was downloaded more often. About 12 months ago, TechCrunch dubbed TikTok ‘the Instagram for the mobile video age. ’ Now that so many of us have phones with high-quality video cameras, virtually everyone can be an amateur filmmaker, combining creative flair with TikTok’s simple digital and musical effects to enhance and entertain. With a booming global user base that skews young (think early twenties, teens, and tweens), TikTok presents a tempting marketing opportunity for brands and businesses of all sizes who target a young demo......
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