mothers day

Five ways small businesses can capitalize on Mother’s Day

For the many wonderful things they do to love and support us, moms deserve 365 days of our attention and appreciation. Unfortunately, there’s only one Mother’s Day. Even if the amount of time allotted to making Mom feel special is all too short, there’s no reason for small business owners to shortchange their Mother’s Day marketing efforts. Here are a few things you can try to make Mother’s Day more meaningful, business-wise, and capitalize on the millions of dollars being spent on moms each year. Put your best and most unique gift ideas front and centre Some people love shopping for gifts......