Business

CASL Is Changing July 1, 2017. Is Your Business Ready?’

In 2014, the Canadian government introduced legislation called CASL (Canada’s Anti-Spam Legislation), which clamped down on unsolicited or unwanted electronic email messages. It required businesses that send current or prospective clients email marketing materials or newsletters receive consent from a user before communicating with them electronically. Permission comes in two forms: implied and express. To learn more about the difference between these forms of consent and why CASL prefers express, click here. On July 1, 2017 a new requirement of the CASL legislation comes into effect......