Small Business Blog
Creative Customer Inserts to Include in Your Holiday Shipments
The holiday season can be a busy time for small business owners, but it can also be a catalyst for meaningful customer connections. As orders come in, going the extra mile and including “thank you” inserts in your shipments can help you stand out, embrace the spirit of appreciation, and foster lasting customer relationships. Although it may seem like a small gesture, thank you cards can have a big impact. By including the customer’s name and expressing your genuine appreciation for their order, you help create a personalized experience, which 81% of consumers prefer from companies. Recent research on personalization found that consumers respond positively when brands show an investment in the relationship rather than simply the transaction, with 78% reporting that personalized communication made them more likely to make repeat purchases, and the same number saying it makes them more likely to recommend companies that personalize to friends and family......
