Standing out from the competition, boosting brand recognition, increasing your customer base, and generating sales are common goals for small business owners. However, finding and implementing the strategies to achieve these goals is not always easy. With small businesses representing over 97% of employer businesses in Canada, finding ways to stand out in a crowd … Continued
Attracting visitors to your small business can be a great way to boost revenue, broaden your customer base, increase foot traffic, and raise awareness of your establishment to help attract local customers as well as tourists. According to a recent report, 88% of respondents say dining and shopping at a local small business provides them … Continued
If you’re looking for more ways to generate recurring revenue and strengthen customer loyalty for your small business, a subscription service can be a great option, depending on your industry and the products/services you offer. The subscription economy (the trend where companies shift to a subscription model) is expected to reach $1.5 trillion by 2025, … Continued
As a small business owner who may already have a streamlined team, navigating employee time off can be a challenge. Balancing the need for your staff to take vacation time to maintain a positive work-life balance while ensuring that business operations run smoothly in their absence takes careful consideration and organization. Below are some steps … Continued
Father’s Day is a time to celebrate the amazing dads and father figures in our lives. Planning on gift-giving for this special occasion? Personalizing your present can be a great way to give him something he’ll love and cherish for years to come. If you’re looking for inspiration, here are some ideas to add a … Continued
As summer approaches, now is a great time to establish your plan for hiring seasonal employees. A summer hire can be a great way to bring on extra help for a brief period and can be especially beneficial if summer is your peak season. Planning ahead and ensuring that you’re ready come June allows you … Continued
Small business owners often juggle several roles at once as they navigate their business operations. Depending on the concept, a team of one may be enough to run things efficiently. However, if you have been running solo for a while and want to take the next step to grow your business, have time constraints that … Continued
Spring has sprung and spring-cleaning duties are in full force. As a small business owner, this can be an excellent opportunity to do some spring cleaning of your own by reflecting on your business, identifying potentially stagnant areas that need improvement, and exploring new possibilities to rejuvenate your business plans. By no means does this … Continued
As a small business owner, you need to wear many hats to operate your business effectively, which is why hiring employees can help balance the workload. However, the decision to hire full-time or part-time employees is one many small business owners face. There are several aspects to consider when deciding, and there isn’t a right … Continued
You have likely heard the common phrase “presentation is everything.” When it comes to the world of marketing materials, this is especially true. Of course, various design elements play a significant role in how your print material appears, but how you display it through certain folds can also impact the experience. Think of the print … Continued
As a small business owner, capturing the attention of current and prospective customers while communicating your products, services, or offers in a short amount of time is not an easy feat, but in-store signage can help. In-store signage refers to the signs that exist in your store that display information, whether it be a new … Continued
With the latest gift-giving season behind us, many retailers may be using this time to revisit their holiday sales cycle, including their returns and/or exchange programs. Returned holiday gifts are an unfortunate fact of retail life. While the percentage may vary by sector and by season, e-tailers may experience return rates between 20-30%. Though retailers … Continued