Creating strong marketing content can take time, energy, and often money, which can feel like a significant undertaking if you’re a small business owner wearing multiple hats with limited resources. However, what if there were a way to get high-performing marketing material without doing all the heavy lifting yourself? That’s where user-generated content comes in. … Continued
Did you know that back-to-school is typically the second-largest retail season next to the winter holidays? For small business owners, this marks an excellent opportunity to spark consumer interest by launching campaigns that cater products and services to an interested audience, helping to boost sales and strengthen community relationships. Below are some back-to-school campaign ideas … Continued
Did you know that the cost of replacing a frontline employee (someone who interacts directly with customers or clients) can be 40% of their salary? For small business owners, high employee turnover can impact your budget and potentially divert your focus away from other important responsibilities as you spend time re-hiring and onboarding new employees. … Continued
From loud, flashy advertisements to eye-catching logos and designs, many businesses have traditionally used bold techniques to try to capture consumer attention, especially in an effort to stand out in increasingly competitive markets. While this approach can work for some, others have been finding success by taking a subtle, “quieter” approach to branding. This strategy … Continued
From weddings and conferences to all the meaningful occasions in between, professionally printed materials such as invitations, brochures, posters, and banners can elevate your event and bring your vision into a tangible reality. At The UPS Store, we can help you prepare for all kinds of events with our expert printing service. Learn more about … Continued
From apparel to pens and calendars, promotional products (i.e., items that can be used to promote a business) can be an excellent tool for small business owners who are looking to elevate their brand and stand out from competitors by leaving a lasting impression on current and potential customers. If you want to make a … Continued
If it feels like social media platforms are constantly changing or tweaking in-app features, it’s because in many cases, they are! Platforms like Instagram and Facebook constantly evolve to meet their users’ changing needs and preferences, so we often see several updates regularly. Keeping up with these changes may feel challenging, especially as a small … Continued
Chatbots are not new to the scene, but in today’s digital age, artificial intelligence (AI) has revolutionized them into something more powerful. Although they can serve several uses, chatbots can be a valuable resource for businesses of all sizes to meet the demands of customers who seek around-the-clock support and quick answers without sifting through … Continued
As a small business owner, you’re probably familiar with the phrase “wearing many hats,” which highlights the fact that this role often involves juggling several responsibilities. It can often feel like a balancing act trying to manage everything, especially without a strategy in place. How you manage your workload and time will be unique to … Continued
Predicting the exact timing of another global crisis is nearly impossible. However, the pandemic taught us a lesson about the significant impact a crisis can have on businesses and its unpredictable nature. While we may not know what will trigger a global crisis—whether it be another health emergency or economic instability—major disruptions can affect businesses … Continued
Making a sale to a first-time customer can be an exciting experience as a small business owner, as it’s an opportunity for someone new to learn about who you are and what your business has to offer. However, now comes the potentially challenging part: how can you increase the likelihood that this customer will return … Continued
As sustainability awareness and eco-friendly options grow in popularity, more consumers are seeking environmentally friendly businesses, with many willing to pay more for it. This provides an opportunity for small business owners to not only make a difference on the environment but also connect with their community to understand and better meet their customers’ needs. … Continued