Tag: surveys

Any small business that cares about growing bigger and getting better can learn a lot by soliciting information from its customers. As we discussed in a previous blog, customer surveys are an excellent way to improve your understanding of what your clients want and how they make decisions. Ask the right questions, and surveys can help you tailor your efforts in a range of areas, including marketing, product offerings and customer support. So, what should you be asking when you survey your customers for feedback and information? Here's are some of the best questions for generating insightful, actionable answers. How did you hear about us? This question is invaluable for learning which of your marketing channels brings in the most (and best) leads......