How to Create Effective Customer Surveys
Any business, big or small, can benefit from a better understanding of the wants and needs of its customers. And the best way to find out precisely what your clients are looking for is to go ahead and ask them. Done right, surveys are a powerful and informative tool that can help guide your decision making and direction. And with online surveys relative easy to engineer and administer, you don't need to be a large, deep-pocketed company to set up one of your own. The best surveys – those that elicit the most detailed, thoughtful and actionable answers – are a mix of art and science......
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