Small Business Blog

When you think of a popular brand, you can likely picture its colours just as quickly as its name or logo, such as Tiffany’s blue, Coca-Cola’s red, and UPS’s brown. Colour can play a powerful role in determining how a business is perceived and remembered by consumers. The shades you choose and when you use them can influence emotions and help communicate your brand’s personality. As a small business owner, understanding the psychology behind colour can help shape your branding and print marketing so you can better convey your business identity and overall messaging to your target audience. In this post, we help answer: What is colour psychology in marketing? How can colour create an emotional reaction? How do consumers react to different colours? Should I use certain colours in print marketing? What is colour psychology in marketing? Colour psychology looks at how different shades and hues affect human emotions and behaviour......