Organic Marketing Strategies: Email Marketing
Did you know that email marketing often has the highest return on investment compared to other marketing efforts? Current estimates report that for every $1 spent on email marketing, it generates an average return of $36. If you are a small business owner, this can be extremely appealing, especially if you have a limited marketing budget. Why is email marketing so effective? If you think about your email inbox right now, there are likely a number of emails from businesses looking for you to engage with their message. If you are interested in the business (or their subject line entices you enough) you will open their email on your own time and typically engage with the copy or any call-to-actions displayed. By interacting with the email, which will likely bring you to the business’s website, you are engaging in what is called organic marketing, as there were no external factors, such as paid advertising, to influence you to interact with it......
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