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Google My Business is Now Google Business Profile

At the beginning of November 2021, Google announced they remodelled their local business directory, Google My Business. Now called Google Business Profile, the search platform includes simplified ways for businesses to claim, update, and verify their profile. For business owners who created a profile using the tool’s previous name (Google My Business), there’s no need to worry – the updates that Google has implemented will not affect your profile. However, you will notice going forward that there are some changes to how you manage your…

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