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The Psychology of Colour in Branding and Print Marketing

When you think of a popular brand, you can likely picture its colours just as quickly as its name or logo, such as Tiffany’s blue, Coca-Cola’s red, and UPS’s brown. Colour can play a powerful role in determining how a business is perceived and remembered by consumers. The shades you choose and when you use them can influence emotions and help communicate your brand’s personality. As a small business owner, understanding the psychology behind colour can help shape your branding and print marketing so you…