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Instagram & Facebook’s Algorithm Changes: What Small Businesses Need to Know in 2025

If it feels like social media platforms are constantly changing or tweaking in-app features, it’s because in many cases, they are! Platforms like Instagram and Facebook constantly evolve to meet their users’ changing needs and preferences, so we often see several updates regularly. Keeping up with these changes may feel challenging, especially as a small business owner who is already taking on multiple roles and responsibilities. However, understanding each platform’s latest algorithm changes and the types of content that they currently prioritize can help you…

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