social media

Four ways to use social media influencer marketing for small businesses

Social media influencers have become a hugely popular and highly persuasive form of marketing for businesses of all types and sizes. With multi-billion person audiences waiting to be reached through prominent networks such as Instagram, Facebook, and YouTube, the appeal of social media influencers is obvious. Even better, research suggests it’s often money well spent within certain industries like fashion and beauty, returning several times the amount invested. Interested in making social media influencers part of the marketing mix at your small business? Here are four strategies to follow that will help put you on the path to success. Maximize the impact of micro-influencers Your small business might not have the connections to strike a successful social media partnership with a mega-celebrity, but that’s fine......