Tag: signage

As a small business owner, capturing the attention of current and prospective customers while communicating your products, services, or offers in a short amount of time is not an easy feat, but in-store signage can help. In-store signage refers to the signs that exist in your store that display information, whether it be a new product offering, a sale, contest details, directions to certain parts of your store, etc. It is important to ensure that these signs have a purpose and benefit your business rather than distract or take up space. Keep reading for tips on how you can optimize your in-store signage to help improve the customer experience. Stick to Your Brand Guidelines A great way to boost your small business's brand recognition is to maintain your specific branding in all material you produce, in-store signage included......