Small business

Does Your Small Business Need a Blog?

An effective marketing strategy is an essential part of any successful business, big or small. And while you probably don’t need to be told how important a good website is, you may not have considered how critical and influential a blog could be to your company’s marketing efforts. Unlike your website, which is part shop window and part reference tool, a blog gives your small business a place to show off its personality through expression and interaction. It’s an informal, sociable forum where selling is less important than sharing and communicating. If you haven’t already started a blog for your small business, here’s a closer look at why it’s so important, and a few things to keep in mind as you get started......