Small business

The Rules Around Running a Super Bowl-Related Promotion for Your Small Business

There’s no bigger single game on each year’s sporting calendar than the Super Bowl, the championship showdown of the National Football League. It attracts tens of millions of eyeballs from viewers around the world, with hardcore fans and half-interested observers all drawn in by the huge hype. A carnival atmosphere surrounds the high stakes intensity of game itself, the glitz and glamour of the halftime show, even the big-budget ads shown on the TV broadcast. When an event is such a massive social phenomenon, it’s tempting to tap into the energy through marketing and promotions that associate your small business with the Super Bowl buzz. But beware: run afoul of NFL trademark and copyright regulations and you could end up with something much worse than a penalty flag thrown your way......